About Juniper

A studio built for builders.

Juniper Venture Studio is a founder-led consulting and venture-building business helping ambitious startups, scaleups, and established companies build, grow, and scale.

We combine senior strategic expertise with practical, hands-on execution. We don’t just advise. We get involved.

Meet the founder

Johan Ehn, founder of Juniper Venture Studio

Johan Ehn

Founder & Managing Partner

25+ years of international experience. A lifetime of curiosity.

Johan Ehn is an international commercial leader and business builder with more than 25 years of experience across MedTech, SaaS, and technology-driven industries.

Throughout his career, Johan has held senior executive positions, including Chief Commercial Officer, Chief Marketing Officer, Vice President of Business Development, and Vice President of Global Marketing.

His experience spans business development, sales, marketing, product management, commercialization, and international market expansion.

Combining strategic thinking with an entrepreneurial and hands-on approach, Johan has built businesses, developed new markets, and delivered profitable growth in complex international environments.

One notable achievement was establishing a new business area at QleanAir and growing it from zero to SEK 34 million in revenue within four years, achieving a 65% gross margin.

His professional background includes leadership roles at Cochlear/Entific Medical Systems, Carmel Pharma, QleanAir, 1928 Diagnostics, and Neoventa Medical.

Today, Johan brings this experience to Juniper Venture Studio, working alongside ambitious founders and management teams to turn commercial opportunities into measurable results.

“Great strategies create direction. Execution creates results.”

— Johan Ehn

Experience & results

25+

Years of international commercial experience

SEK 34M

New business built from zero in four years

65%

Gross margin achieved

These figures reflect Johan Ehn’s previous professional experience. The revenue and margin results relate to the business area he built at QleanAir, not Juniper Venture Studio’s own track record.

Juniper tree growing from rocks, the Juniper Venture Studio mark

Why Juniper?

Rooted in experience. Built for growth.

The juniper tree is known for its resilience, longevity, and ability to thrive in challenging environments. These qualities reflect our philosophy of business building.

We believe sustainable growth requires strong foundations, adaptability, curiosity, and the determination to turn challenges into opportunities.

The name Juniper also carries a personal connection to our founder, Johan Ehn, through the Swedish word “en” — meaning juniper.

It is a reminder that successful businesses, like resilient trees, need strong roots to grow.

Rooted in experience. Driven by curiosity. Powered by AI.

AI as an enabler

Experience meets new possibilities.

AI to see further, move faster, and achieve more.

We combine decades of commercial experience with curiosity and emerging technologies, including AI, to explore opportunities, accelerate processes, and improve the way businesses are built and scaled.

AI supports our work. Experience and judgment guide it.

Let’s Build Something Together.

Whether you’re launching a new venture, scaling an existing business, or looking for experienced commercial leadership, we’d love to hear about your ambitions.